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Star maa tv live in usq how to#
Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. We are keen to change this by acquiring local presence and fundamentally changing the content quality paradigm,” he said.īusiness Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Besides, it would invest more on developing the content, as well as talent.
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Shankar said STAR would not only retain the MAA TV brand but also its 500-odd employees. When the time comes, it has to be handed over to a bigger, better entity.” On hiving off MAA TV after turning it into a profitable entity through six-seven years, Prasad said, “We don’t want to be unrealistic. “The strategic decision to align with STAR India and be part of a global media group will be a big leap in our efforts to take MAA TV to the next level and strengthen the positioning of the MAA brand in the entertainment sector,” Prasad said. The MAA brand and other assets will also come to STAR,” Shankar said. Therefore, we will take over only the broadcast business. “They (the promoters) did not want to part with the company. While Prasad has 65 per cent stake in the company, Chiranjeevi has 20 per cent and Nagarjuna 10 per cent the rest is held by retail investors. MAA TV, the company, will remain with its promoters - Prasad actor-turned-politician Chiranjeevi and his relatives and actor Akkineni Nagarjuna. The deal will come into effect upon complying with the necessary regulatory formalities and the broadcast network of MAA TV, as well as its assets, will be integrated with STAR India’s business. “The acquisition fills a vital gap in our portfolio, allowing our advertisers targeted access to a critical market,” STAR India chief executive Uday Shankar told the media here on Wednesday. MAA TV Chairman Prasad said last year, the company’s market share was the 16th highest nationally and the highest in Andhra Pradesh and Telangana. So far, STAR didn’t have a Telugu channel under its fold. The MAA TV acquisition gives STAR access to the Rs 2,000-crore Telugu television market, India’s second-largest regional TV market in terms of revenue. Prasad, an entrepreneur, had earlier sold Matrix Labs to Mylan. In 2007, MAA TV, which commenced operations in 2002, was acquired by Nimmagadda Prasad and his associates. It is estimated the promoters of MAA TV have invested about Rs 130 crore in the network so far.
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